Anxiety box subscription. 10 Best Mental Health Subscription Boxes for Anxiety Relief and Self-Care
How can subscription boxes improve mental health. What are the top anxiety relief and self-care subscription boxes. Which mental health boxes offer the best value for money. How to choose the right self-care subscription box for your needs.
Exploring the World of Mental Health Subscription Boxes
In today’s fast-paced world, taking care of our mental health has become more crucial than ever. One innovative way to prioritize self-care is through mental health subscription boxes. These curated packages deliver a monthly dose of relaxation, mindfulness, and anxiety relief right to your doorstep. Let’s dive into the top 10 mental health subscription boxes that can help you on your journey to better well-being.
The Hope Box: A Beacon of Positivity
The Hope Box stands out as a premium option for those seeking a comprehensive self-care experience. Priced from $55.49 per box, it offers an array of full-sized vegan products designed to pamper and restore your faith.
What’s Inside The Hope Box?
- Aromatherapy products
- Handcrafted candles
- Inspirational books
- Organic soaks and masks
Why is The Hope Box so effective for anxiety relief? The thoughtfully curated items not only provide physical comfort but also serve as reminders to pause and reflect. Each product comes with its own inspiring story, adding an extra layer of meaning to your self-care routine.
Feeling Fab: Embracing Joy in the Little Things
Starting at just $17.04 per box, Feeling Fab offers an affordable entry point into the world of self-care subscriptions. This box focuses on helping subscribers find joy in everyday moments and create mindful routines.
Key Features of Feeling Fab
- Essential oils for aromatherapy
- Beauty products for pampering
- Calming candles and mists
- Healing gems and crystals
- Self-care checklists and affirmations
How does Feeling Fab contribute to mental wellness? By providing a mix of tangible products and motivational tools, it encourages subscribers to actively engage in self-care practices. The included checklists and affirmations serve as gentle reminders to prioritize mental health throughout the month.
Mental Wealth Box: Education Meets Self-Care
For those looking to deepen their understanding of mental health while practicing self-care, the Mental Wealth Box is an excellent choice. Priced from $44.99 per box, it offers a unique blend of comfort items and educational resources.
Highlights of the Mental Wealth Box
- Soothing teas for relaxation
- Sage for cleansing rituals
- Comforting candles and socks
- Books on various mental health topics
- Activities for anxiety and depression management
What sets the Mental Wealth Box apart from other subscriptions? Its focus on education alongside practical self-care items makes it a valuable resource for those looking to expand their knowledge of mental health issues. The box can be shared with family members, promoting open discussions about mental well-being.
Bath Bevy: Soak Your Stress Away
Sometimes, the best way to unwind is with a luxurious bath. Bath Bevy, starting at $39.57 per box, brings the spa experience to your home with a monthly selection of bath and body products.
What to Expect in a Bath Bevy Box
- Handcrafted bath bombs
- Nourishing lotions
- Artisanal handmade soaps
- Relaxing bath salts
- Exfoliating body scrubs
How can a bath-focused subscription box improve mental health? The act of taking a bath itself can be a form of meditation, allowing you to disconnect from stressors and focus on the present moment. The high-quality, aromatic products from Bath Bevy enhance this experience, creating a multi-sensory retreat in your own bathroom.
TheraBox: Science-Backed Self-Care
As one of Cratejoy’s best-selling boxes, TheraBox combines research-inspired activities with pampering products. Starting at $35.00 per box, it offers a well-rounded approach to mental wellness.
TheraBox Contents
- Therapeutic activities and workbooks
- Calming teas
- Skincare products for self-pampering
- Aromatherapy items
- Themed self-care tools
What makes TheraBox stand out in the mental health subscription market? Its foundation in research ensures that the included activities and products are not just enjoyable, but also effective in promoting mental well-being. The themed approach keeps each box fresh and exciting, encouraging subscribers to explore different aspects of self-care.
Wickbox: Illuminating Your Self-Care Journey
Sometimes, the simplest solutions are the most effective. Wickbox, priced from $36.95 per box, focuses on the time-honored tradition of candle-lighting as a form of relaxation and self-care.
The Magic of Wickbox
- Monthly delivery of a premium, long-burning candle
- Up to 100 hours of burn time per candle
- Variety of luxurious scents
- Reusable containers for home decor
How can a candle subscription contribute to mental health? The act of lighting a candle can signal to your brain that it’s time to relax and unwind. The soothing scents and soft light create an ambiance conducive to stress relief, meditation, or simply enjoying a quiet moment. Wickbox’s high-quality candles ensure that this simple pleasure becomes a luxurious experience.
Customizing Your Mental Health Subscription Experience
While each of these boxes offers unique benefits, the key to maximizing their impact on your mental health lies in finding the right fit for your personal needs and preferences. Consider the following factors when choosing a mental health subscription box:
Factors to Consider When Choosing a Mental Health Box
- Budget: Prices range from $17 to over $55 per box
- Frequency: Monthly, quarterly, or customizable schedules
- Focus: General self-care, specific mental health issues, or particular relaxation methods
- Product types: Physical items, educational resources, or a mix of both
- Customization options: Some boxes allow you to tailor contents to your preferences
Is it possible to switch between different mental health subscription boxes? Absolutely! Many subscribers find value in trying different boxes to discover what works best for them. Some even maintain multiple subscriptions to address various aspects of their mental well-being.
The Impact of Regular Self-Care on Mental Health
Incorporating a mental health subscription box into your routine can have far-reaching benefits beyond the immediate enjoyment of the products. Regular engagement with self-care practices has been shown to:
- Reduce stress and anxiety levels
- Improve mood and emotional regulation
- Enhance overall quality of life
- Boost self-esteem and self-compassion
- Increase resilience to life’s challenges
How quickly can one expect to see results from using mental health subscription boxes? While individual experiences may vary, many subscribers report feeling a positive impact within the first few months of consistent use. The key is to approach the process with an open mind and commit to integrating the provided tools and practices into your daily life.
Gifting Mental Health: Sharing the Self-Care Love
Mental health subscription boxes make thoughtful gifts for loved ones who may be going through challenging times or simply deserve a regular reminder to prioritize self-care. When considering a mental health box as a gift, keep in mind:
Tips for Gifting Mental Health Subscription Boxes
- Consider the recipient’s personal interests and self-care preferences
- Choose a subscription length that fits your budget (many offer 3, 6, or 12-month options)
- Look for boxes that offer gift messaging or special packaging
- Consider pairing the subscription with a personal note explaining why you chose it
Can gifting a mental health subscription box be seen as intrusive? While intentions are usually good, it’s important to approach the topic of mental health with sensitivity. If you’re unsure, consider having an open conversation with the intended recipient about their interest in receiving such a gift.
The Future of Mental Health Subscription Boxes
As awareness of mental health issues continues to grow, the mental health subscription box industry is likely to evolve and expand. Some trends to watch for include:
- Increased personalization based on individual mental health needs
- Integration of digital components, such as apps or online communities
- Collaborations with mental health professionals for expert-curated boxes
- Eco-friendly and sustainable product options
- Boxes targeting specific demographics or life stages
How will technology shape the future of mental health subscription boxes? We may see the incorporation of smart devices or wearables that track stress levels and suggest appropriate self-care activities from the box contents. Virtual reality experiences could also be included to provide immersive relaxation environments.
In conclusion, mental health subscription boxes offer a convenient and enjoyable way to prioritize self-care and mental well-being. Whether you’re looking for relaxation, education, or a combination of both, there’s likely a box that fits your needs. By making self-care a regular part of your routine through these curated experiences, you’re taking an important step towards better mental health and overall life satisfaction.
10 Best Mental Health Subscription Boxes for Self-Care
From $55.49 per box
Buy Now
Dive into a new self-care practice with a subscription that inspires, motivates, and restores your mind and soul. The Hope Box delivers full-sized vegan quality products like aromatherapy, candles, books, organic soaks, and masks tailored to pampering and restoring your faith. Whether you’re looking for a box for yourself or a loved one who needs a little cheering up, send them a box with thoughtfully curated artisan products that also have an inspiring story of their own.
Shipping: New orders ship in 2 to 3 business days, and all additional boxes ship quarterly on the 15th of the month.
Why Subscribers Love It: “I absolutely Love Love this Subscription box! I haven’t smiled this much in a long time! when I was unboxing and looking at all the wonderful surprises that were in it. It was like they personally know me. This subscription box is something I needed and I know many others need a hope box in their lives as well. It’s worth every dollar and more.” – Cidney S.
From $17.04 per box
Buy Now
Part of self-care is finding joy in the little things. Start with a box from Feeling Fab, a subscription with lifestyle products like essential oils, beauty products, candles, mists, gems, and more that will help you create a mindful routine you can always come back to. Stay on track with included self-care checklists, affirmations, and inspirational items that will help improve your overall wellness and happiness.
Shipping: Ships worldwide to select countries from the United States by the 17th of each month.
Why Subscribers Love It: “What a lovely self-care box that I look forward to every month. It is crafted with care and reminds me to take care of myself! I love that they use small businesses and I get to try new products that I would otherwise never have the opportunity! Affordable and worth it!” – Erika L.
From $44.99 per box
Buy Now
Prioritizing your mental health is truly your greatest wealth. Subscribe to a monthly subscription dedicated to exploring different self-care practices to help with anxiety, depression, and PTSD. Each month, you’ll receive items like soothing tea, sage, candles, and comfy socks, along with educational resources like books and activities covering a range of mental health topics. Add a monthly self-care ritual with this unique box that you can learn and unbox with the entire family.
Shipping: All boxes ship on the 15th of each month.
Why Subscribers Love It: “Gifted this to a friend and they absolutely loved it! The curated items were such a treat. Will be purchasing another box in the future.” – Ebony J.
From $39.57 per box
Buy Now
Draw a warm bath and float away in a cloud of bubbles with a box from Bath Bevy.
Each subscription box includes hand-crafted and small batches of fizzy bath bombs, lotions, artisanal handmade soaps, bath salts, scrubs, and other body care products. Honor your self-care ritual with a monthly subscription box that will help unwind your mind and rejuvenate your soul with an at-home spa experience.
Shipping: Subscription boxes ship around the 1st of every month.
Why Subscribers Love It: “I look forward to this box every month. My mail lady(who now subscribes) even brings this box to my door because it smells soooo good. The quality of the bath bombs are great and for the first time I have tried a “tea bag” bath and it was so relaxing. I love the bath salts ans the have the greatest smell that lasts a long time. This is a box I will keep getting.” – Meghan E.
From $35.00 per box
Buy Now
Enjoy a monthly subscription service to TheraBox, one of Cratejoy’s best-selling boxes on the market! Each box centers around a unique theme and is packed with tools, teas, skin care products, and aromatherapy to help make self-care a priority.
Dive into research-inspired therapeutic activity and workbooks created to deliver the ultimate self-care experience.
Shipping: Ships worldwide from the United States the last week of every month.
Why Subscribers Love It: “I received my first TheraBox and I LOVE it! It’s got all the essentials to help you relax and get your mind flowing with positive vibes. Can’t wait to receive my next one! 😍” – Tiara W.
From $36.95 per box
Buy Now
Indulge in a little relaxation the traditional way with the oldest self-care product – candles. There’s something magical about lighting a scented candle that sets the vibe and tone for a day of stress-relieving activities like reading, lounging, or coloring. Have your home smelling like a spa or luxury boutique with a monthly deluxe candle from Wickbox that burns for up to 100 hours. The plus side – the candle container makes for adorable home decor.
Shipping: Wickboxes ship to select countries from the United States on or around the 15th of the month.
Why Subscribers Love It: “I bought a three-month subscription for my wife for her birthday. She absolutely loved it! We have gotten two boxes so far, and she loved the scent every single one (she is particular about candle scents and I was so impressed they picked perfect ones for her)!” – Taylor J.
From $41.20 per box
Buy Now
Art can be a therapeutic activity to help quiet the chatter and calm the mind. With Charcoal Expressions Drawing Box, carve out some quality time with yourself or a loved one and create new drawings together. Each box includes two drawing projects, quality supplies, video tutorials, and a magazine! Play some good music and tune the world out while you create a world of your own!
Shipping: All boxes are shipped in the last week of the month.
Why Subscribers Love It: “This is so much fun. He’s so easy to follow. You have everything in the pack to make a great picture. It’s totally suitable for framing and something I’m proud to have made.” – Jennifer G.
From $15.00 per box
Buy Now
When anxiety strikes, why not channel your energy into an activity that’s both creative and soothing? Studies show that coloring, drawing, and reading are stress-reducing self-care practices. Dive into this box with various activities to choose from, like adult coloring, activities, and novels to help refocus your brain.
Shipping: New orders will ship within 2 business days, and subsequent boxes ship on the 1st of each month.
Why Subscribers Love It: “I am very impressed with my coloring and classics box! The coffee is delicious, I am loving my sci-fi fantasy book, and am over the moon with the lunar chronicles coloring book! This box is a great value and the company has excellent customer service!! I am now subscribed to three of their boxes: my coffee and reading club, coloring and classics, and my thrill club! Highly recommend!” – Danielle I.
Best Subscription Boxes for Stress and Anxiety
Stress can be an enemy to anyone. Whether you have a controlled level of stress or stress that contributes to an anxiety-related condition, everyone is prone to moments when they’re flooded with sudden bouts of worry. For me, it’s when I feel like I’ve done something wrong — and I really haven’t, but my mind continues to persuade me that I have. Then I imagine that everyone is mad at me … and you can see how it all goes downhill from there.
When these moments hit and I feel like I’m turning into a temporary head case, my immediate reaction is to walk around, repeatedly ask the person if they’re upset at me, or eat gross amounts of food — none of which is a truly satisfying solution.
REALATED: The United States of Stress
That’s why I rounded up some of the most highly rated subscription boxes claiming to help relieve stress and put them to the test. Each month or quarter, these boxes handpick relaxing items like herbal teas and self-help books and deliver them straight to your doorstep.
Each time you receive a box it’s full of completely new items! No fuss, no muss, just soothing products to help us reach that seemingly impossible state of calm.
In pursuit of the pipe dream that is serenity, I decided to find the best of these boxes. With each one, I’ve given detail as to how they are presented, what’s inside, and whether they actually work. So here’s to a new, healthier tactic to managing stress!
1. Calmbox
Price $35/month; Buy It Here
Box reviewed November 2017
What’s inside Yogi Calming tea, a turquoise aroma diffuser bracelet with peppermint essential oil, The Little Zen Companion by David Schiller, Rinse Bath & Body Handy-Tizer skin and surface cleanser, a Positive Energy candle, and an Apple Cinnamon RXBAR
Helpful? Potentially
Overall grade A-
Thoughts If you’re really looking for Zen — and I mean like, real Zen — Calmbox is the one for you.
I, personally, wouldn’t consider myself a hardcore yogi, but I do enjoy Yogi tea, as well as the occasional Buddha quote (which the Zen Companion book provides). The candle, which smelled like a wellness retreat to Bali, was a nice touch.
I wasn’t sure how the RXBAR was supposed to help soothe me, but I love RXBARs, so that’s fine.
Though most of the things were great, I do have to say that the tea tree oil Handy-Tizer cleanser was strange to me. A sanitizer for both skin and hard surfaces? Weird. Not saying it didn’t work to clean surfaces (my desk has at times been sadly neglected, and I have procrastinated in buying sanitizer wipes), but the stark smell was a little much. On top of that, it gave my skin a strange tingle that made me even more skeptical. So the cautionary hypochondriac in me has decided to keep it at my desk as a surface cleaner, and (maybe) skin cleanser if I’m feeling rebellious.
2. Respyre
Price $29.
99/month; Buy It Here
Box reviewed April 2018
What’s inside Respyre Citrus Chamomile loose-leaf tea, White Orchards loose-leaf tea, Sweet Orange Cedarwood essential oil, and Sweet Orange Cedarwood candle
Helpful? Not completely
Overall grade B
Thoughts While Respyre’s wellness box was minimalist, to say the least, that doesn’t mean it wasn’t effective. Respyre takes great care of their business, which is why all their products are handmade and sourced from raw materials worldwide. That’s a ton of effort to put into a month-by-month box. And it might be worth it … I won’t lie, that citrus chamomile tea was amazing.
For its price, though, the box doesn’t completely deliver compared with the number of items you receive with other subscriptions (because, let’s be honest, that totally matters). And Respyre’s box also doesn’t have the same month-to-month variety as others; each month includes tea, candles, and essential oils.
So if quantity and variety are important to you, you might consider checking out the market before committing to this one.
3. Anxiety Gone
Price $39.99/quarter; Buy It Here
Box reviewed Spring 2018
What’s inside Lavender sachet, lavender gardening kit, Hi, Anxiety: Life With a Bad Case of Nerves by Kat Kinsman, lavender bath salts, White Tea hand gel, lavender linen spray, a stone with the kanji (Japanese symbol) for courage, and therapeutic worksheets on self-soothing by Loretta Breuning, PhD
Helpful? Yes
Overall grade A
Thoughts Yes, there was a lot of lavender. But lavender is often used to help relieve stress, so I thought it was a great choice. I particularly appreciated the sachet to put under my pillow as I sleep, the self-help book, and the lavender gardening kit that would give me an activity to do when I’m stressing over things I can’t control.
Plus, I don’t see any downside to keeping my apartment smelling like a French lavender field.
As the name suggests, Anxiety Gone really makes an effort to ease the feelings of nervousness experienced by people living with an anxiety-related condition. I thought this box was the most ideal out of the four for anyone dealing with anxiety (or anything close to it). Overall, it seemed well-packaged and very thoughtful.
RELATED: 5 Calming Herbs to Soothe Anxiety
4. Therabox
Price $34.99/month; Buy It Here
Box reviewed Self-Love 2018 box
What’s inside Free one-month subscription to Lunar Yoga online yoga classes and meditations, Roses n Rosé Cinnamon plumping lip scrub, a rose-scented candle, Gypsy Soul body mist, So Posh Beauty French Neroli Rose body oil, Etude House Apricot lipstick, a water bottle, foot wipes, and a self-care-themed assessment
Helpful? Sure, why not?
Overall grade B+
Thoughts Well, my first thought after “Free yoga?!” was: “Wow, there’s a lot of stuff in this box!” The goodies just kept coming! Therabox was great because it provided so much variety and many different ways to keep calm (a self-help checklist, guided online yoga, soothing body oil, and the rest) — though I had no idea what the foot wipes were doing in there.
In terms of the number of items, Therabox greatly succeeded. But as I mulled it over in comparison with the three other boxes, I found that Therabox didn’t have a central theme. Calmbox has a Zen vibe, Anxiety Gone focuses on lavender and anxiety, and Respyre delivers handcrafted teas, oils, and candles. But Therabox seems a little scattered.
Personally, I enjoy surprises, so I would order the box again. But if you’d rather know what you’re getting from month to month, it might be worth going with one of the other options.
What Is Anxiety? Symptoms, Causes, Diagnosis, Treatment, and Prevention
It’s normal to feel anxious from time to time, but anxiety that disrupts your everyday life may indicate a disorder.
By Lindsey Konkel
7 Causes of Anxiety
What triggers anxiety? Certain medications, caffeine, and stress — among other factors — could be making your anxiety worse. Learn what to watch for.
By Chris Iliades, MD
Which Medications Are Best for Anxiety Disorders?
Each anxiety disorder has different symptoms. Medication is often used in conjunction with psychotherapy and exercise to treat anxiety disorders.
By Lindsey Konkel
How Are Anxiety Disorders Treated?
Psychotherapy, medication, exercise, and natural remedies are all used to treat anxiety disorders. Treatment regimens depend on the person and the type…
By Lindsey Konkel
What Is Generalized Anxiety Disorder (GAD)?
For people with generalized anxiety disorder, simply thinking about the day can cause anxiety.
By Joseph Bennington-Castro
What Is Agoraphobia? Symptoms, Causes, Diagnosis, Treatment, and Prevention
Agoraphobia is an anxiety disorder characterized by intense fear of places or situations from which escape might be difficult in the event of a panic .
..
By Joseph Bennington-Castro
16 Celebrities With Anxiety Disorders
Prince Harry, Amanda Seyfried, and Megan Thee Stallion are just a few famous people who live with and have spoken out about their anxiety.
By Calley Nelson
how it works and how it affects loyalty
By staying on our site, you agree to the use of cookies. Details in our privacy policy.
Good
Wallet application blog
Retail chains are rapidly shifting to online and launching new products and services. Let’s talk more about subscription boxes.
Often in times of instability for the market, non-standard solutions “shoot out”. One of them could be the launch of subscription boxes. It is convenient for customers: they place an order with home delivery and receive the necessary (or unexpected) goods. Emotions are also important: unpacking a beautifully packaged box and examining its contents is a separate ritual.
There are also benefits for business. We tell you how subscription box sales work and how such a model affects customer loyalty, and also share a selection of successful brand cases for inspiration.
Subscription formats
Three subscription formats are common.
- Based on preferences (curation)
The set includes items that the customer has previously bought or was interested in. Most common in the field of fashion and health.
- Replenishment subscription (replenishment)
Subscription for products that need to be purchased or updated regularly. For example, cosmetics, children’s products, products.
- Access-based subscriptions
Most often integrated into a brand loyalty program and include exclusive rewards and gifts.
How Subscription Boxes Benefit Customers and Businesses
From the point of view of customers
- Simplify the shopping path: no need to visit the store.
- Save time: there is no need to spend time searching and buying various products.
- Save money.
- Give positive emotions – especially in the case of surprise boxes.
From a business point of view
- Form long-term relationships with customers whose buying activity is high.
- Increase customer engagement with the brand.
- Helps wake up inactive clients.
- Increase the value of the product through emotions and interest.
- Provide regular communication with clients.
- Help track changes in customer behavior, get insights about their tastes and preferences of the audience.
How the subscription box delivery market works
In general, from 2013 to 2018, the e-commerce subscription market grew by 100%. In 2016, subscriptions generated more than $2.
6 billion for retailers. McKinsey, 2018
Subscription boxes are on the rise, with the British spending £583m on them in 2017. Spending is projected to reach £1bn by 2022 and the market will grow by 72%. Royal Mail Group, 2018
27.4% of Britons subscribed for themselves or someone else. Of these, 52.1% are people aged 25-34. Royal Mail Group, 2018
As of 2018, 58.6% of businesses planned to invest in subscription models. 51.7% named the development of such a model as one of the main focuses of the company in the future. Royal Mail Group, 2018
44.8% of companies that launched subscription box delivery attributed the launch to being a powerful driver of customer loyalty. Royal Mail Group, 2018
Another important reason for launching subscriptions is a greater opportunity to control distribution (34.5%) and marketing and promotion (24.1%). Another 24.1% of businesses consider it important that a large start-up capital is not needed to launch. Royal Mail Group, 2018
Subscription boxes: brand cases
Play! by Sephora
Sephora launches beauty box subscriptions for US customers.
They come every third week of the month. Each box contains six samples of makeup, skin and hair care products, a cosmetic bag and a booklet with instructions and life hacks. Subscribers also get access to exclusive training videos.
By subscribing to a box, the customer automatically becomes a member of the Sephora loyalty program. The brand creates a special Play for him! Profile, through which it collects information about interests and preferences in order to send personalized selections with relevant products.
Customers benefit from ordering a box: the cost of its contents can reach $65, but it is several times cheaper.
Cost: $10 per month.
Source: My subscription addiction
The Winc service offers to subscribe to a monthly box of four bottles of wine.
The wines included in the selection are selected individually. When subscribing, the client answers six questions about their tastes and preferences: for example, about their attitude to coffee, citrus, mushrooms.
Based on his answers, the service selects the appropriate wine.
Personalization doesn’t stop at the start survey: the customer rates each bottle out of the box, helping the service improve recommendations and offer interesting wines in the next boxes.
Cost: depends on the wines in the set, but customers are offered discounts. For example, the first order of four bottles will cost $20 less.
Source: Winc
Barkbox
Barkbox invites dog owners to subscribe to monthly customized boxes of treats and toys for their pets. Each box contains two toys, two packs of natural treats and one toothpick.
Toys and treats are not selected randomly, but correspond to the theme of the month. For example, a box of Chewrassic Bark (ed. note – a pun on Jurassic Park, “Jurassic Park”) included “dinosaur meat” and “T. rex bone.”
Before subscribing, the owner fills out the pet’s questionnaire: name, breed, date of birth, allergies.
Cost: from $22 per month.
Source: My subscription addiction
Dollar Shave Club
The Dollar Shave Club sends personal care products to men once every two months.
Customers can entrust the choice of care products to the service, or they can customize the box. To collect a personal selection of products, you must complete a survey and indicate the condition of the skin, hair type, shaving frequency. After analyzing the data, the service will offer a ready-made set of six personal care products. In this case, the client, if desired, can replace any tool from the set.
Cost: Samples start at $10/month, full size products start at $65/month.
Source: What to pack
Book of the Month
Book of the Month offers a monthly subscription to a bright blue box containing the book of the month. The service focuses on the works of promising young authors and debutants in the profession.
The customer selects the book of the month from five recommended books.
Deadlines are not rigid: if the subscriber has not read the book in a month, he can reschedule the next delivery.
Obvious advantages of the service – subscription books are cheaper than in the store.
Cost: First delivery $9.99, subsequent deliveries $14.99.
Source: My subscription addiction
Try the World
Try the World service invites subscribers to discover the world through food: drinks, snacks and cooking ingredients.
There are two types of monthly boxes. The Countries box contains seven or eight products typical of the cuisine of a particular country: teas, spices, oils. There are six snacks in a box of Snacks from six different countries: for example, banana chips with Sriracha sauce from Thailand, honey-salted tofu from South Africa.
Cost: Countries – $39 per month, with a yearly subscription – $10 off each box. Snacks – $19 per month, with a yearly subscription – $4 off each box.
Source: Marcie in Mommyland
Loot Crate
Loot Crate is often referred to as “Comic Con in a box” because of the pop culture-themed subscription merchandise.
comics, accessories, household items.All boxes are themed: for fans of computer games, comics and films Marvel, anime.When making a box, the client specifies the size of clothes, shoes and some other parameters – there is no confusion with sizes.
Not all boxes are delivered monthly. For example, boxes for Deadpool fans arrive quarterly. Price: $9.99 to $80 The kits are mainly intended for children, but there are those that are suitable for adults.
Each kit includes project-building materials, from an electric pencil sharpener to a ukulele, detailed instructions and training materials. For the youngest subscribers – under the age of two – there are sets of educational toys.
The client chooses one line and subscribes to it for up to a year.
Cost: $19.95 per month.
Source: Hello Subscription
Candy Club
Candy Club provides subscribers with sweets every month. In the box, they find an assortment of six jars of lollipops, cookies, marmalade, and even popcorn.
Before making a delivery, you can choose your “candy profile” and get more sweet or more sour. If any of the jars did not like, they promise to replace it for free.
Cost: 180 ml jars each $29.99 per month, 370 ml jars $39.99.
Source: Urban Tastebud
LOT2046
LOT2046 is a concept project by designer Vadik Marmeladov. The idea of the project is to free the subscriber from worrying about what to wear next season and from the need to regularly go shopping for clothes.
LOT2046 offer to subscribe to a monthly box with the necessary things: clothes, care products, accessories. A notable feature is that they are all black.
The content of the box changes depending on the preferences of the subscriber, seasonality and the life cycle of things. For example, sneakers come every six months, and a backpack comes every two years. Once, subscribers even received a tattoo machine.
In addition, a community is formed around the service with a kind of set of rules: think 30 years ahead, travel more and not work for corporations.
Cost: $100 per month
Source: steemKR
Note: how subscription boxes help businesses
Form long-term relationships with customers whose buying activity is high.
Increase customer engagement with the brand.
Helps wake up inactive clients.
Increase the value of the product through emotions and interest.
Provide regular communication with customers.
Help to track changes in customer behavior, get insights about their tastes and preferences of the audience.
Connect your
company to the Wallet app
Attract new customers among the 37+ million audience of the app and get an additional channel for communication with the audience — through push notifications, promotions and special offers.
Connect the company
09/05/2019
Plastic free retail: eco bags, shoes made from recycled bottles and other initiatives
03/12/2020
Email marketing and loyalty programs: how to build a mailing system .
02.2020
How the customer changes. Translation of the study PSFK & Cisco “Consumer 2020”
How subscription boxes affect customer loyalty Subscription boxes are one such solution. The experts of the Wallet app studied the state of this market and selected interesting brand cases.
Often, in times of instability for the market, non-standard solutions “shoot out”. One of them could be the launch of subscription boxes. It is convenient for customers: they place an order with home delivery and receive the necessary (or unexpected) goods. Emotions are also important: unpacking a beautifully packaged box and examining its contents is a separate ritual.
There are also advantages for business. We tell you how subscription box sales work and how such a model affects customer loyalty, and also share a selection of successful brand cases for inspiration.
Subscription formats
Three subscription formats are common.
● Curation
The set includes goods that the client has previously bought or in which he was interested.
Most common in the field of fashion and health.
● Replenishment subscription (replenishment)
Subscription for products that need to be purchased or renewed regularly. For example, cosmetics, children’s products, products.
● Access-based subscriptions
Most often integrated into a brand loyalty program and include exclusive rewards and gifts.
How Subscription Boxes Benefit Customers and Businesses
From the Customer’s Perspective
● Simplify the shopping journey: there is no need to visit the store.
● Save time: there is no need to spend time searching and buying various products.
● Save money.
● Give positive emotions – especially in the case of surprise boxes.
From a business point of view
● Build long-term relationships with high-purchasing customers.
● Increase customer engagement with the brand.
● Helps wake up inactive clients.
● Add value to the product through emotion and interest.
● Ensure regular communication with clients.
● Help track changes in customer behavior, gain insights into their tastes and audience preferences.
How the subscription box delivery market works
In general, from 2013 to 2018, the e-commerce subscription market grew by 100%. In 2016, subscriptions generated more than $2.6 billion for retailers. McKinsey, 2018
Subscription boxes are on the rise, with the British spending £583m on them in 2017. Spending is projected to reach £1bn by 2022 and the market will grow by 72%. Royal Mail Group, 2018
27.4% of Britons subscribed for themselves or someone else. Of these, 52.1% are people aged 25-34. Royal Mail Group, 2018
As of 2018, 58.6% of businesses planned to invest in subscription models. 51.7% named the development of such a model as one of the main focuses of the company in the future. Royal Mail Group, 2018
44.
8% of companies that launched subscription box delivery attributed the launch to being a powerful driver of customer loyalty. Royal Mail Group, 2018
Another important reason for launching subscriptions is a greater opportunity to control distribution (34.5%) and marketing and promotion (24.1%). Another 24.1% of businesses consider it important that a large start-up capital is not needed to launch. Royal Mail Group, 2018
Subscription boxes: brand cases
Play! by Sephora
Sephora launches beauty box subscription for US customers. They come every third week of the month. Each box contains six samples of makeup, skin and hair care products, a cosmetic bag and a booklet with instructions and life hacks. Subscribers also get access to exclusive training videos.
Subscribing to a box automatically enrolls the customer in the Sephora Loyalty Program. The brand creates a special Play for him! Profile, through which it collects information about interests and preferences in order to send personalized selections with relevant products.
Customers benefit from ordering a box: the cost of its contents can reach $65, but it costs several times less.
Cost: $10 per month.
See also: How it all works: the Sephora loyalty program
Winc
Winc offers a subscription to a monthly box of four bottles of wine.
The wines included in the selection are selected individually. When subscribing, the client answers six questions about their tastes and preferences: for example, about their attitude to coffee, citrus, mushrooms. Based on his answers, the service selects the appropriate wine.
The personalization doesn’t stop at the start survey: the customer rates each bottle out of the box, helping the service improve recommendations and offer interesting wines in the next boxes.
Price: Depends on the wines in the set, but customers are offered discounts. For example, the first order of four bottles will cost $20 less.
Barkbox
Barkbox offers dog owners a subscription to monthly custom boxes of treats and toys for their pets.
Each box contains two toys, two packs of natural treats and one toothpick.
Toys and treats are not selected randomly, but correspond to the theme of the month. For example, in a Chewrassic Bark box ( approx. ed. – a pun on Jurassic Park, Jurassic Park ) included “dinosaur meat” and “T. rex bone”.
Before subscribing, the owner fills out the pet’s questionnaire: name, breed, date of birth, allergies.
Cost: from $22 per month.
Dollar Shave Club
Dollar Shave Club sends personal care products to men once every two months.
Customers can entrust the choice of care products to the service, or they can customize the box. To collect a personal selection of products, you must complete a survey and indicate the condition of the skin, hair type, shaving frequency. After analyzing the data, the service will offer a ready-made set of six personal care products. In this case, the client, if desired, can replace any tool from the set.
Cost: Samples start at $10/month, full size products start at $65/month.
Book of the Month
Book of the Month offers a monthly subscription to a bright blue box containing the book of the month. The service focuses on the works of promising young authors and debutants in the profession.
The customer selects the book of the month from five recommended books.
Deadlines are not rigid: if the subscriber has not read the book in a month, he can reschedule the next delivery.
Obvious advantages of the service – books by subscription are cheaper than in the store.
Cost: first delivery $9.99, subsequent deliveries $14.99
Try the World
Try the World service invites subscribers to discover the world through food: drinks, snacks and cooking ingredients.
There are two types of monthly boxes. The Countries box contains seven or eight products typical of the cuisine of a particular country: teas, spices, oils.
There are six snacks in a box of Snacks from six different countries: for example, banana chips with Sriracha sauce from Thailand, honey-salted tofu from South Africa.
Cost: Countries – $39 per month, with a yearly subscription – $10 off each box. Snacks – $19 per month, with a yearly subscription – $4 off each box.
Loot Crate Loot Crate
Loot Crate boxes t-shirts, collectible figurines, comics, accessories, home furnishings. All boxes are themed: for fans of computer games, comics and Marvel films, anime. Making out the box, the client indicates the size of clothes, shoes and some other parameters – confusion with sizes is excluded.
Not all boxes are delivered monthly. For example, boxes for Deadpool fans arrive quarterly.
Cost: $9.99 to $80
KiwiCo
Every month KiwiCo delivers educational kits for science experiments and creativity to subscribers. The kits are mainly designed for children, but there are also those that are suitable for adults.
Each kit includes project-building materials, from an electric pencil sharpener to a ukulele, detailed instructions and training materials. For the youngest subscribers – under the age of two – there are sets of educational toys.
The client chooses one line and subscribes to it for up to a year.
Cost: $19.95 per month.
Candy Club
Candy Club service provides subscribers with sweets every month. In the box, they find an assortment of six jars of lollipops, cookies, marmalade, and even popcorn.
Before making a delivery, you can choose your “candy profile” and get more sweet or more sour. If any of the jars did not like, they promise to replace it for free.
Cost: 180ml jars $29.99/month, 370ml jars $39.99
LOT2046
LOT2046 is a concept project by designer Vadik Marmeladov. The idea of the project is to free the subscriber from worrying about what to wear next season and from the need to regularly go shopping for clothes.